Background

AEX Digital understands that your privacy is important to you and that you care about how your personal data is used. I respect and value the privacy of everyone who visits this website, https://aexdigital.co.uk (“My Site”) and will only collect and use personal data in ways that are described here, and in a way that is consistent with My obligations and your rights under the law.

Please read this Privacy Policy carefully and ensure that you understand it. Your acceptance of this Privacy Policy is requested upon using this website.

1. Definitions and Interpretation

In this Policy the following terms shall have the following meanings:

“Account”, means an account required to access and/or use certain areas and features of My Site;
“Cookie”, means a small text file placed on your computer or device by My Site when you visit certain parts of My Site and/or when you use certain features of My Site. Details of the Cookies used by My Site are set out in our cookie policy, https://aexdigital.co.uk/cookies

2. Information About Me

My Site is operated by Alex Pearson, a Sole Trader.

Address: 27 Oak Field, Chesham, Bucks, HP5 2HZ
Data Protection Officer: Alex Pearson
Email address: hello@aexdigital.co.uk
Telephone number: 01494 240 082

3. What Does This Policy Cover?

This Privacy Policy applies only to your use of My Site. My Site may contain links to other websites. Please note that I have no control over how your data is collected, stored, or used by other websites and I advise you to check the privacy policies of any such websites before providing any data to them.

4. What Is Personal Data?

Personal data is defined by the UK GDPR and the Data Protection Act 2018 (collectively, “the Data Protection Legislation”) as ‘any information relating to an identifiable person who can be directly or indirectly identified in particular by reference to an identifier’.

Personal data is, in simpler terms, any information about you that enables you to be identified. Personal data covers obvious information such as your name and contact details, but it also covers less obvious information such as identification numbers, electronic location data, and other online identifiers.

5. What Are My Rights?

Under the Data Protection Legislation, you have the following rights, which I will always work to uphold:

The right to be informed about My collection and use of your personal data. This Privacy Policy should tell you everything you need to know, but you can always contact me to find out more or to ask any questions using the details in Part 16.
The right to access the personal data I hold about you. Part 14 will tell you how to do this.
The right to have your personal data rectified if any of your personal data held by me is inaccurate or incomplete. Please contact me using the details in Part 16 to find out more.
The right to be forgotten, i.e. the right to ask me to delete or otherwise dispose of any of your personal data that I hold. Please contact me using the details in Part 16 to find out more.
The right to restrict (i.e. prevent) the processing of your personal data.
The right to object to me using your personal data for a particular purpose or purposes.
The right to withdraw consent. This means that, if I am relying on your consent as the legal basis for using your personal data, you are free to withdraw that consent at any time.
The right to data portability. This means that, if you have provided personal data to me directly, I am using it with your consent or for the performance of a contract, and that data is processed using automated means, you can ask me for a copy of that personal data to re use with another service or business in many cases.
Rights relating to automated decision making and profiling. I do not use your personal data in this way.

For more information about My use of your personal data or exercising your rights as outlined above, please contact me using the details provided in Part 16.

It is important that your personal data is kept accurate and up to date. If any of the personal data I hold about you changes, please keep me informed as long as I have that data.

Further information about your rights can also be obtained from the Information Commissioner’s Office or your local Citizens Advice Bureau.

If you have any cause for complaint about My use of your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office. I would welcome the opportunity to resolve your concerns myself, however, so please contact me first, using the details in Part 16.

6. What Data Do You Collect and How?

Depending upon your use of My Site, I may collect and hold some or all of the personal and non personal data that you have willingly provided to us. Please see our separate cookie policy to find out more information on the cookies we use on our website.

If you request a Search Visibility Audit, I collect the answers you give on the form, such as your name, email address, phone number, business and website details. I use them to prepare and book your audit, to email you a confirmation and, for the Complete Audit, to match your payment to your request. The lawful basis is that it is necessary to take steps at your request before a contract, and to carry out the contract. I keep the answers in a private file and in my email, and I keep them for as long as needed to deliver the audit and follow up on it. If you tick the optional box, I will also email you tips and offers, and you can unsubscribe at any time. Card payments are taken by Stripe, and I never see or store your card details.

7. How Do You Use My Personal Data?

Under the Data Protection Legislation, I must always have a lawful basis for using personal data.

With your permission and/or where permitted by law, I may also use your personal data for marketing purposes, which may include contacting you by email or telephone with information, news, and offers on my products and services. You will not be sent any unlawful marketing or spam. I will always work to fully protect your rights and comply with My obligations under the Data Protection Legislation and the Privacy and Electronic Communications (EC Directive) Regulations 2003, and you will always have the opportunity to opt out.

8. How Long Will You Keep My Personal Data?

I will not keep your personal data for any longer than is necessary in light of the reason(s) for which it was first collected.

9. How and Where Do You Store or Transfer My Personal Data?

I may store some or all of your personal data in countries outside of the UK. These are known as “third countries”. We will take additional steps in order to ensure that your personal data is treated just as safely and securely as it would be within the UK and under the Data Protection Legislation as follows:

We ensure that your personal data is protected under binding corporate rules. Binding corporate rules are a set of common rules which all our group companies are required to follow when processing personal data. For further information, please refer to the Information Commissioner’s Office.

I may share your personal data with other companies in My group for marketing reasons. This includes AEX Training, Savvy Social Media and Binary Pixel.

If any of your personal data is shared with a third party, as described above, I will take steps to ensure that your personal data is handled safely, securely, and in accordance with your rights, My obligations, and the third party’s obligations under the law, as described above in Part 9.

If any personal data is transferred outside of the UK, I will take suitable steps in order to ensure that your personal data is treated just as safely and securely as it would be within the UK and under the Data Protection Legislation, as explained above in Part 9.

In some limited circumstances, I may be legally required to share certain personal data, which might include yours, if I am involved in legal proceedings or complying with legal obligations, a court order, or the instructions of a government authority.

11. How Can I Control My Personal Data?

In addition to your rights under the Data Protection Legislation, set out in Part 5, when you submit personal data via My Site, you may be given options to restrict My use of your personal data. In particular, I aim to give you strong controls on My use of your data for direct marketing purposes (including the ability to opt out of receiving emails from me which you may do by unsubscribing using the links provided in my emails).

You may also wish to sign up to one or more of the preference services operating in the UK: The Telephone Preference Service (“the TPS”), the Corporate Telephone Preference Service (“the CTPS”), and the Mailing Preference Service (“the MPS”). These may help to prevent you receiving unsolicited marketing. Please note, however, that these services will not prevent you from receiving marketing communications that you have consented to receiving.

12. Can I Withhold Information?

You may access certain areas of My Site without providing any personal data at all. However, to use all features and functions available on My Site you may be required to submit or allow for the collection of certain data.

You may restrict My use of Cookies. For more information, see Part 15 and My Cookie Policy.

13. How Can I Access My Personal Data?

If you want to know what personal data I have about you, you can ask me for details of that personal data and for a copy of it (where any such personal data is held). This is known as a “subject access request”.

All subject access requests should be made in writing and sent to the email or postal addresses shown in Part 16.

There is not normally any charge for a subject access request. If your request is ‘manifestly unfounded or excessive’ (for example, if you make repetitive requests) a fee may be charged to cover My administrative costs in responding.

I will respond to your subject access request within one month of receiving it. Normally, I aim to provide a complete response, including a copy of your personal data within that time. In some cases, however, particularly if your request is more complex, more time may be required up to a maximum of three months from the date I receive your request. You will be kept fully informed of My progress.

14. How Do You Use Cookies?

To find out more information about our cookies and how we use them please see our cookie policy, https://aexdigital.co.uk/cookies

15. Changes to this Privacy Policy

I may change this Privacy Notice from time to time. This may be necessary, for example, if the law changes, or if I change My business in a way that affects personal data protection.

Any changes will be immediately posted on My Site and you will be deemed to have accepted the terms of the Privacy Policy on your first use of My Site following the alterations. I recommend that you check this page regularly to keep up to date. This Privacy Policy was last updated on 21/10/2026.

16. How Do I Contact You?

To contact me about anything to do with your personal data and data protection, including to make a subject access request, please use the following details (for the attention of Alex Pearson):

Email address: hello@aexdigital.co.uk

Privacy Policy